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How an agent / business manager of artists, performers, and athletes can use AI, task by task

O*NET 13-1011.00: Agents and Business Managers of Artists, Performers, and AthletesMedian pay $82,890/year (BLS, May 2025)14 tasksJob Zone 4: Considerable preparation

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Your job title Type your own title and every prompt on this page updates to match. Also called: Agent, Athlete Marketing Agent, Booker, Booking Agent, Entertainment Specialist, Literary Agent, Print Agent, Talent Agent, Talent Representative, Theatrical Agent.

Where AI fits in this job

AI-ready 23%AI-assist 31%Stays human 46%

Share of the job's tasks, weighted by how important and how frequent each task is (O*NET ratings). 3 AI-ready, 5 AI-assist and 6 human-led tasks out of 14. This measures where AI can help, not whether the job will disappear.

Information & paperwork

Thinking & planning

People & communication

Leading & teaching

Hands-on & physical

Shape of the job: importance of each kind of work activity (O*NET, 1 to 5).

🗓 Start here on Monday

The most frequent, most important tasks where AI can help right away.

Keep informed of industry trends and deals.Stay sharp · Daily
Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.Sell & persuade · Weekly
Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.Answer questions · Weekly

💪 Lean into these

Core tasks that stay human. These skills get more valuable as the routine work gets automated.

Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.Be there for people · Daily
Collect fees, commissions, or other payments, according to contract terms.Hands-on work · Daily
Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.Be there for people · Daily

Skills to build & where you could move ↓

🔒 Many of these tasks involve people's information. Remove names and identifying details before using AI, or use only a tool your employer has approved.

AI can draft these 3

AI produces a usable first pass. You review it, fix it and own it.

Keep informed of industry trends and deals.

Daily

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to keep informed of industry trends and deals.

Context: The work draws on fine arts, sales and marketing and communications and media.
Profession: [describe]
Area: [industry deals, safety rules, practice changes]

Brief me on what's new, how it affects my work, and where to keep up. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Professional update

Step 1Pick a real example: the next time you keep informed of industry trends and deals (today).

Step 2Fill in [Profession] and [Area] with the real details, then run the prompt.

Step 3Set up one way to keep up (newsletter, feed).

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 4.3/5 · core task · O*NET work activity: Update professional knowledge..

Schedule promotional or performance engagements for clients.

Weekly

AI drafts the plan, schedule or checklist for you to adjust.

Show prompt & steps

Describe the goal, the people and the constraints, and AI drafts the plan, schedule or checklist. You adjust it to what you know about real life on the ground.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to schedule promotional or performance engagements for clients.

Context: We use Microsoft Excel; the work draws on fine arts, sales and marketing and communications and media.
Event: [fundraiser, engagements]
Details: [describe]

Plan schedule, tasks and budget. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Event organization

Step 1Pick a real example: the next time you schedule promotional or performance engagements (this week). Leave out names and identifying details.

Step 2Fill in [Event] and [Details] with the real details, then run the prompt.

Step 3Cross out anything that won't work on the ground and ask AI to revise with your corrections.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Importance 3.6/5 · core task · O*NET work activity: Organize special events..

Prepare periodic accounting statements for clients.

Monthly

AI writes the first draft from your notes; you check every fact.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 60% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to prepare periodic accounting statements for clients.

Context: We use Microsoft Word.
Statement: [periodic accounting, claim file]
Data: [paste transactions or figures]

Draft a clear statement with totals and notes. Mark any figure you couldn't confirm with [CHECK].

10-minute exercise: Client financial statement

Step 1Pick a real example: the next time you prepare periodic accounting statements. Leave out names and identifying details.

Step 2Fill in [Statement] and [Data] with the real details, then run the prompt.

Step 3Recompute every total and reconcile to the source before sending. Recompute every total yourself.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.4/5 · O*NET work activity: Prepare financial documents..

AI can help you prep these 5

AI speeds up the prep, drafting or thinking. The core of the task is still yours.

Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

Weekly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

Context: We use Salesforce software; the work draws on fine arts, sales and marketing and communications and media.
Agreement: [collective bargaining, client deal]
Issues: [list]

Prepare positions, priorities and trade-offs, then role-play. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Bargaining prep

Step 1Pick a real example: the next time you negotiate with managers, promoters and union officials (this week). Leave out names and identifying details.

Step 2Fill in [Agreement] and [Issues] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation. Confirm the rules against the current official source.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.0/5 · core task · O*NET work activity: Arrange collective bargaining agreements..

Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.

Weekly

AI builds you an answer bank; exceptions and the human touch are yours.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 26% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Build a personal answer bank with AI for the questions you get every day. In the moment, the human touch and the judgment about exceptions are yours.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.

Context: We use Salesforce software; the work draws on fine arts, sales and marketing and communications and media.
Inquiries: [paste examples, no personal data]
Facts: [policies]

Draft reply templates. Keep answers to 2-3 sentences and flag any that depend on the situation.

10-minute exercise: Written responses

Step 1Pick a real example: the next time you confer with clients (this week). Leave out names and identifying details.

Step 2Fill in [Inquiries] and [Facts] with the real details, then run the prompt.

Step 3Save the answers you'd actually use and tweak each one the first time you send it.

Don't paste customers' personal details into AI tools. Describe the situation instead.

Importance 4.0/5 · core task · O*NET work activity: Correspond with customers to answer questions or resolve complaints..

Arrange meetings concerning issues involving their clients.

Weekly

AI lays out options and timelines to react to.

Show prompt & steps

AI can lay out options, timelines and checklists to react to. Fitting it to your people, budget and situation is your call.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to arrange meetings concerning issues involving their clients.

Context: We use Microsoft Excel; the work draws on fine arts, sales and marketing and communications and media.
Event: [fundraiser, engagements]
Details: [describe]

Plan schedule, tasks and budget. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Event organization

Step 1Pick a real example: the next time you arrange meetings concerning issues involving their clients (this week). Leave out names and identifying details.

Step 2Fill in [Event] and [Details] with the real details, then run the prompt.

Step 3Cross out anything that won't work on the ground and ask AI to revise with your corrections.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Importance 3.5/5 · core task · O*NET work activity: Organize special events..

Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

Weekly

AI lays out options and timelines to react to.

Show prompt & steps

AI can lay out options, timelines and checklists to react to. Fitting it to your people, budget and situation is your call.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

Context: We use Microsoft Excel and Financial accounting software; the work draws on fine arts, sales and marketing and communications and media.
Decision: [reserves, client affairs, investments]
Steps needed: [what has to happen]

Plan the steps, timing and checks. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Financial action plan

Step 1Pick a real example: the next time you manage business and financial affairs (this week). Leave out names and identifying details.

Step 2Fill in [Decision] and [Steps needed] with the real details, then run the prompt.

Step 3Cross out anything that won't work on the ground and ask AI to revise with your corrections. Recompute every total yourself.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.5/5 · O*NET work activity: Implement financial decisions.. Also involves: Market products, services, or events..

Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.

Monthly

AI drafts the structure and wording; the specifics and sign-off are yours.

Show prompt & steps

AI can draft the structure and standard wording. The specifics, the judgment calls and the sign-off are yours.

Ready-to-use prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.

Context: We use Microsoft Word.
Process: [tests, hiring]
Steps: [describe]

Draft templates and a process checklist. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

10-minute exercise: Hiring process admin

Step 1Pick a real example: the next time you hire trainers or coaches. Leave out names and identifying details.

Step 2Fill in [Process] and [Steps] with the real details, then run the prompt.

Step 3Check every fact, name and number against your source before it goes anywhere.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Importance 3.4/5 · O*NET work activity: Administer personnel recruitment or hiring activities..

These stay human 6

They need your hands, your presence or your accountable judgment. Lean into them: they get more valuable as routine work is automated.

📏 Measured in this job (O*NET work context): Contact with others: constant contact with others · Frequency of decisions: every day · Face-to-face discussions: every day · Impact of decisions: important results

Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.

Daily

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.

Context: The work draws on fine arts, sales and marketing and communications and media.
Samples: [work, artwork]
Recipients: [employers, clients]

Prepare cover notes and follow-up. Then play the recipient. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Samples outreach

Step 1Pick a real example: the next time you send samples of clients' work and other promotional material (today). Leave out names and identifying details.

Step 2Fill in [Samples] and [Recipients] with the real details, then run the prompt.

Step 3After the real conversation, write down what worked so you can reuse it. Confirm the rules against the current official source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.5/5 · core task · O*NET work activity: Distribute promotional literature or samples to customers.. Also involves: Perform marketing activities..

Collect fees, commissions, or other payments, according to contract terms.

Daily

Physical, in-person work. AI helps with checklists and write-ups.

Show prep prompt & steps

Where AI still helps: AI helps around the job: decoding manuals and instructions, pre-job checklists, calculations and writing up what you did afterward.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to collect fees, commissions, or other payments, according to contract terms.

Context: The work draws on fine arts, sales and marketing and communications and media.
Payments: [cash, checks]
Rules: [deposits]

List handling and deposit steps. Include the tools, materials and safety steps, the measurements or settings to double-check, and a 3-line template for logging the job. Flag anything to confirm in the manufacturer's manual.

10-minute exercise: Payment handling

Step 1Pick a real example: the next time you collect fees and commissions (today).

Step 2Fill in [Payments] and [Rules] with the real details, then run the prompt.

Step 3Check it against the manufacturer's manual and your site rules, and add the steps only experience teaches. Confirm the rules against the current official source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.6/5 · core task · O*NET work activity: Collect payments for goods or services..

Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.

Daily

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.

Context: The work draws on fine arts, sales and marketing and communications and media.
Event or contact: [trade show, conference, introduction]
My goal: [suppliers, clients, partners]

Prepare a 20-second intro, 5 good questions, and a follow-up message template. Then play someone I meet.

10-minute exercise: Networking prep

Step 1Pick a real example: the next time you develop contacts (today). Leave out names and identifying details.

Step 2Fill in [Event or contact] and [My goal] with the real details, then run the prompt.

Step 3Follow up within two days with the people you met.

Importance 3.9/5 · core task · O*NET work activity: Develop business relationships..

Conduct auditions or interviews to evaluate potential clients.

Weekly

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to conduct auditions or interviews to evaluate potential clients.

Context: The work draws on fine arts, sales and marketing and communications and media.
Role: [describe]
Criteria: [skills, eligibility]

Prepare structured questions and scoring. Then play a candidate. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Selection interview prep

Step 1Pick a real example: the next time you conduct auditions or interviews (this week). Leave out names and identifying details.

Step 2Fill in [Role] and [Criteria] with the real details, then run the prompt.

Step 3After the real conversation, write down what worked so you can reuse it. Confirm the rules against the current official source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.0/5 · core task · O*NET work activity: Conduct eligibility or selection interviews..

Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.

Monthly

Needs your eyes on site. AI can build the checklist and the report.

Show prep prompt & steps

Where AI still helps: AI can build your inspection checklists, explain standards and turn your notes and photos into clean reports.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.

Context: The work draws on fine arts, sales and marketing and communications and media.
Facility or equipment: [venue, treatment plant, system]
Specifications: [requirements]

Make a checklist mapping each specification to what to inspect. Group it by area, say what 'good' and 'bad' look like for each item, and add a short template for writing up what I find.

10-minute exercise: Specification inspection

Step 1Pick a real example: the next time you obtain information about.

Step 2Fill in [Facility or equipment] and [Specifications] with the real details, then run the prompt.

Step 3Take it with you next time, tick it alongside your usual routine, and add anything it missed.

Importance 3.0/5 · O*NET work activity: Inspect facilities or equipment to ensure specifications are met..

Advise clients on financial and legal matters, such as investments and taxes.

Monthly

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an agent / business manager of artists, performers, and athletes. Part of my job is to advise clients on financial and legal matters, such as investments and taxes.

Context: The work draws on fine arts, sales and marketing and communications and media.
Client situation: [goals, risk, no personal data]
Options: [describe]

Prepare a recommendation explanation and risks. Then play the client. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Investment recommendation prep

Step 1Pick a real example: the next time you advise clients. Leave out names and identifying details.

Step 2Fill in [Client situation] and [Options] with the real details, then run the prompt.

Step 3After the real conversation, write down what worked so you can reuse it. Confirm the rules against the current official source.

📊 People already use AI around this task (Anthropic Economic Index, Apr 2026 to May 2026). The task itself stays human-led.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 2.5/5 · O*NET work activity: Recommend investments to clients.. Also involves: Advise others on legal or regulatory compliance matters..

Get the full prompt pack for Agents and Business Managers of Artists, Performers, and Athletes

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Your next moves

Skills to build

From O*NET's ratings of how important each skill is in this job, matched to which part of the work it supports.

Stays human Deepen these

They power the human-led work, which is the part of the job AI can't take over.

Persuasionimportance 4.0/5
Used in: Selling or Influencing Others
Monitoringimportance 2.9/5
Used in: Selling or Influencing Others
Judgment and Decision Makingimportance 3.1/5
Used in: Monitoring and Controlling Resources
Management of Personnel Resourcesimportance 2.9/5
Used in: Monitoring and Controlling Resources

With AI Use these to work with AI

When AI does the first draft, these are the skills you use to brief it and check what comes back.

Active Listeningimportance 4.0/5
Used in: Coordinating the Work and Activities of Others
Speakingimportance 4.0/5
Used in: Coordinating the Work and Activities of Others
Social Perceptivenessimportance 3.9/5
Used in: Coordinating the Work and Activities of Others
Coordinationimportance 3.8/5
Used in: Coordinating the Work and Activities of Others

Where you could move

Related jobs from O*NET with the closest skill profile, favouring ones where more of the work stays human. No step down in preparation.

Talent Directors43% human-led · Same preparation · $90,360/yr · usually bachelor's degree
Skills to build: Monitoring
Fundraising Managers22% human-led · Same preparation · $125,470/yr · usually bachelor's degree
Skills to build: Management of Financial Resources, Monitoring, Systems Evaluation
Fundraisers19% human-led · Same preparation · $72,550/yr · usually bachelor's degree
Skills to build: Management of Financial Resources, Mathematics, Systems Evaluation

Getting into this job

Bachelor's degree is most common (41% of workers)

High school or less 39%
Certificate or some college 3%
Bachelor's 41%
Graduate degree 17%

On-the-job training: 1–3 months
Related experience: 1–2 years

What workers in this job report, from O*NET surveys (typical values).

Software in this job

In-demand tools from O*NET. Many now have AI built in, so check what yours can do before adding a new tool.

Adobe PhotoshopApple macOSFacebookMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordSalesforce softwareZoom