How a marketing manager can use AI, task by task

I work as a marketing manager. Part of my job is to consult with product development personnel on product specifications, such as design, color, or packaging.

Context: We use Microsoft Visual Basic and R.
Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a marketing manager. Part of my job is to develop pricing strategies, balancing firm objectives and customer satisfaction.

Context: We use Microsoft SharePoint and Adobe Acrobat.
Products or services: [describe]
Inputs: [costs, demand forecast, competitor prices, goals]

Draft pricing options and a policy with rules for discounts and credit terms. Show calculations. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

I work as a marketing manager. Part of my job is to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Context: We use Microsoft Project and SAP software; the work draws on sales and marketing, communications and media and administration and management.
Project: [product development, warehouse]
Data: [budgets, volumes]

Estimate costs, equipment and staffing. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a marketing manager. Part of my job is to recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Context: We use Microsoft Visio; the work draws on sales and marketing, communications and media and administration and management.
Issue: [describe]
Options: [list]

Write a recommendation memo with trade-offs. Use plain language, one everyday analogy, and the questions people are most likely to ask with short answers.

I work as a marketing manager. Part of my job is to consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a marketing manager. Part of my job is to conduct economic or commercial surveys to identify potential markets for products or services.

Context: We use IBM SPSS Statistics and SAS; the work draws on sales and marketing, communications and media and administration and management.
Population: [market, community, department]
Decision: [what the results will inform]

Design a needs survey: questions, sample, timeline, and analysis plan. Give sources I can check and say clearly when you're unsure.

I work as a marketing manager. Part of my job is to confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a marketing manager. Part of my job is to advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Context: The work draws on sales and marketing, communications and media and administration and management.
Issue: [market, operations, policy]
Audience: [groups, dealers]

Write advice with reasons. Use plain language, one everyday analogy, and the questions people are most likely to ask with short answers.

I work as a marketing manager. Part of my job is to negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Context: We use Salesforce software and Marketo Marketing Automation; the work draws on sales and marketing, communications and media and administration and management.
Contract: [distribution, supplier]
Goals: [terms]

Prepare positions and role-play. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

I work as a marketing manager. Part of my job is to consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.