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O*NET detailed work activityDevelop marketing plans or strategies
AI-readyPlan & schedule
14 jobs20 tasks
Describe the goal, the people and the constraints, and AI drafts the plan, schedule or checklist. You adjust it to what you know about real life on the ground.
Part of Develop business or marketing plans, under the O*NET work activity group Thinking Creatively. Individual tasks below can carry a different label when their own wording calls for it (14 AI-ready, 4 AI-assist, 2 stays human).
Tasks built on this activity
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Develop marketing strategies to compete with other individuals or companies who sell insurance.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Develop marketing or strategic plans for sales territories.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Evaluate marketing or sales alternatives for products.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Develop sales plans to introduce products in new markets.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Select products or accessories to be displayed at trade or special production shows.
Tasks where it is part of the work
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Plan and execute advertising policies and strategies for organizations.
- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.