Home › Management › Advertising and Promotions Managers

How an advertising / promotions manager can use AI, task by task

O*NET 11-2011.00: Advertising and Promotions ManagersMedian pay $133,660/year (BLS, May 2025)30 tasksJob Zone 4: Considerable preparation

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Your job title Type your own title and every prompt on this page updates to match. Also called: Account Executive, Ad Accounts Executive (Advertising Accounts Executive), Ad Director (Advertising Director), Ad Manager (Advertising Manager), Ad Sales Director (Advertising Sales Director), Ad Sales Manager (Advertising Sales Manager), Classified Ad Manager (Classified Advertising Manager), Creative Services Director, Promotions Director, Promotions Manager.

Where AI fits in this job

AI-ready 37%AI-assist 44%Stays human 20%

Share of the job's tasks, weighted by how important and how frequent each task is (O*NET ratings). 10 AI-ready, 14 AI-assist and 6 human-led tasks out of 30. This measures where AI can help, not whether the job will disappear.

Information & paperwork

Thinking & planning

People & communication

Leading & teaching

Hands-on & physical

Shape of the job: importance of each kind of work activity (O*NET, 1 to 5).

🗓 Start here on Monday

The most frequent, most important tasks where AI can help right away.

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.Coordinate & message · Daily
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Create & design · Weekly
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Create & design · Weekly

💪 Lean into these

Core tasks that stay human. These skills get more valuable as the routine work gets automated.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Lead people · Daily
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Lead people · Weekly
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Make the call · Daily

Skills to build & where you could move ↓

🔒 Many of these tasks involve people's information. Remove names and identifying details before using AI, or use only a tool your employer has approved.

AI can draft these 10

AI produces a usable first pass. You review it, fix it and own it.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Weekly

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 28% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and administration and management.
Product or offer: [what we're promoting]
Audience and channel: [who, where]

Give me 10 concept lines, then develop the best 2 into an ad, a short social post and a one-page flyer outline.

10-minute exercise: Promotional campaign materials

Step 1Pick a real example: the next time you plan and prepare advertising and promotional material (this week). Leave out names and identifying details.

Step 2Fill in [Product or offer] and [Audience and channel] with the real details, then run the prompt.

Step 3Check every claim is true before it goes out.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.1/5 · core task · O*NET work activity: Develop promotional materials..

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Weekly

AI generates ideas and first drafts to choose from.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 32% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on sales and marketing, communications and media and administration and management.
Product or offer: [what we're promoting]
Audience and channel: [who, where]

Give me 10 concept lines, then develop the best 2 into an ad, a short social post and a one-page flyer outline.

10-minute exercise: Promotional campaign materials

Step 1Pick a real example: the next time you develop communications materials, advertisements and presentations (this week).

Step 2Fill in [Product or offer] and [Audience and channel] with the real details, then run the prompt.

Step 3Check every claim is true before it goes out.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 4.1/5 · core task · O*NET work activity: Develop promotional materials..

Analyze the effectiveness of marketing tactics or channels.

Weekly

AI finds trends and writes the spreadsheet formulas.

Show prompt & steps

Paste a spreadsheet or table and ask AI to find trends, outliers and totals, or to write the formula you need. It's like having an analyst on call.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to analyze the effectiveness of marketing tactics or channels.

Context: We use Tableau and Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Campaign data: [paste]
Goals: [targets]

Compare channels and recommend budget shifts. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Marketing results analysis

Step 1Pick a real example: the next time you analyze the effectiveness of marketing tactics or channels (this week).

Step 2Fill in [Campaign data] and [Goals] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Importance 4.0/5 · core task · O*NET work activity: Analyze market research data..

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Weekly

AI writes the first draft from your notes; you check every fact.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Context: We use Microsoft SharePoint and Adobe Acrobat.
Program: [describe]
Records: [schedules, budgets, campaigns]

Draft a record-keeping format. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

10-minute exercise: Sustainability records

Step 1Pick a real example: the next time you maintain portfolios of marketing campaigns and strategies (this week).

Step 2Fill in [Program] and [Records] with the real details, then run the prompt.

Step 3Check every fact, name and number against your source before it goes anywhere.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Importance 4.0/5 · core task · O*NET work activity: Maintain operational records for green energy processes or other environmentally-sustainable activities..

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Weekly

AI drafts the plan, schedule or checklist for you to adjust.

Show prompt & steps

Describe the goal, the people and the constraints, and AI drafts the plan, schedule or checklist. You adjust it to what you know about real life on the ground.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Context: We use Microsoft Project and Scheduling software; the work draws on sales and marketing, communications and media and administration and management.
Initiative: [program or change to promote]
Audiences: [employees, customers, community]

Draft a campaign plan with key messages per audience, channels, timeline and how to measure participation.

10-minute exercise: Sustainability campaign plan

Step 1Pick a real example: the next time you develop comprehensive marketing strategies (this week).

Step 2Fill in [Initiative] and [Audiences] with the real details, then run the prompt.

Step 3Check every environmental claim is accurate and provable. Confirm the rules against the current official source.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.0/5 · core task · O*NET work activity: Develop marketing plans or strategies for environmental initiatives..

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Weekly

AI finds trends and writes the spreadsheet formulas.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 63% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Paste a spreadsheet or table and ask AI to find trends, outliers and totals, or to write the formula you need. It's like having an analyst on call.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Context: We use Tableau and Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Initiative: [promotion, program, operation]
Goals and results: [paste targets and actuals, costs]

Measure effectiveness against goals, calculate ROI or cost per result, and say what to keep or change.

10-minute exercise: Did it work?

Step 1Pick a real example: the next time you monitor and analyze sales promotion results (this week).

Step 2Fill in [Initiative] and [Goals and results] with the real details, then run the prompt.

Step 3Recompute the ROI yourself and share one keep/change call with your team. Recompute every total yourself.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.6/5 · core task · O*NET work activity: Analyze data to assess operational or project effectiveness..

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Weekly

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Context: The work draws on sales and marketing, communications and media and administration and management.
Area of expertise: [describe]
What's changed recently: [what you've heard]

Explain recent developments, quiz me, and list trustworthy sources. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Stay current

Step 1Pick a real example: the next time you read trade journals and professional literature (this week).

Step 2Fill in [Area of expertise] and [What's changed recently] with the real details, then run the prompt.

Step 3Check one claim at an official source.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 3.2/5 · core task · O*NET work activity: Maintain knowledge of current developments in area of expertise..

Analyze marketing or sales trends to forecast future conditions.

Monthly

AI finds trends and writes the spreadsheet formulas.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 49% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Paste a spreadsheet or table and ask AI to find trends, outliers and totals, or to write the formula you need. It's like having an analyst on call.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to analyze marketing or sales trends to forecast future conditions.

Context: We use Tableau and Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Decision: [budget, stock, staffing, campaign]
History: [paste monthly sales, costs or demand]

Build a simple forecast with trend and seasonality, give a range not just one number, and explain what would change it.

10-minute exercise: Forecast to inform a decision

Step 1Pick a real example: the next time you analyze marketing or sales trends.

Step 2Fill in [Decision] and [History] with the real details, then run the prompt.

Step 3Backtest the method on last year's data before you rely on it.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Importance 3.6/5 · core task · O*NET work activity: Analyze forecasting data to improve business decisions..

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Weekly

AI drafts the plan, schedule or checklist for you to adjust.

Show prompt & steps

Describe the goal, the people and the constraints, and AI drafts the plan, schedule or checklist. You adjust it to what you know about real life on the ground.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Context: We use Microsoft Project and Scheduling software; the work draws on sales and marketing, communications and media and administration and management.
Product or position: [what we're promoting]
Target audience and budget: [who, how much]

Draft a plan with positioning, channels, timeline, budget split and KPIs. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Marketing plan

Step 1Pick a real example: the next time you formulate plans to extend business with established accounts (this week). Leave out names and identifying details.

Step 2Fill in [Product or position] and [Target audience and budget].

Step 3Sanity-check the budget split against last year's results. Recompute every total yourself.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.1/5 · O*NET work activity: Develop marketing plans or strategies..

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

Monthly

AI writes the first draft from your notes; you check every fact.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 30% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

Give AI your rough notes, numbers or last version and it will turn them into a clean, well-structured first draft. You check every fact and figure before it goes anywhere.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

Context: We use Microsoft SharePoint and Adobe Acrobat.
Activity: [program, initiative, campaign]
Questions: [what success means]

Draft evaluation methods, data collection and analysis. Use plain language and headings where they help, and mark anything you had to guess with [CHECK].

10-minute exercise: Evaluation procedure

Step 1Pick a real example: the next time you devise or evaluate methods and procedures.

Step 2Fill in [Activity] and [Questions] with the real details, then run the prompt.

Step 3Check you can actually collect the data.

AI will happily make up numbers, names and dates. Every fact in the draft needs checking against your source.

Importance 3.3/5 · core task · O*NET work activity: Develop procedures to evaluate organizational activities.. Also involves: Evaluate program effectiveness..

AI can help you prep these 14

AI speeds up the prep, drafting or thinking. The core of the task is still yours.

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

Daily

AI drafts clear messages and talking points.

Show prompt & steps

AI can draft updates, emails and talking points so your message is clear and complete. Relationships and real-time calls are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

Context: We use Marketo Marketing Automation and HubSpot software.
Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

10-minute exercise: Meeting with colleagues

Step 1Pick a real example: the next time you coordinate with marketing team members and graphic artists (today). Leave out names and identifying details.

Step 2Fill in [Topic] and [Who] with the real details, then run the prompt.

Step 3Edit it until it sounds like you, then send it yourself.

Never let AI send messages for you. Read every word, because tone mistakes cost trust.

Importance 3.9/5 · core task · O*NET work activity: Confer with organizational members to accomplish work activities..

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Weekly

AI pre-checks against the rules; the sign-off stays with you.

Show prompt & steps

Use AI as a first-pass checker against a list of rules or standards. The final judgment and sign-off stay with you.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Context: We use Microsoft SharePoint and Adobe Acrobat; the work draws on sales and marketing, communications and media and administration and management.
Material: [paste ad copy or script]
Rules: [company policy, regulations]

Flag claims or wording that may break rules and suggest compliant alternatives. Make a table: requirement, met / not met / unclear, and the exact evidence.

10-minute exercise: Marketing compliance review

Step 1Pick a real example: the next time you inspect layouts and advertising copy (this week).

Step 2Fill in [Material] and [Rules] with the real details, then run the prompt.

Step 3Do your usual review too, and note what AI caught and what it missed.

AI can miss things and sound sure about it. Use it to catch extra problems, not as the final check.

Importance 4.1/5 · core task · O*NET work activity: Examine marketing materials to ensure compliance with policies or regulations..

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Weekly

AI does the arithmetic and suggests what to look at; the conclusions are yours.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Context: We use Tableau and Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Budget: [program, campaign]
Actuals: [paste]

Show variances and cost per result with formulas. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Budget tracking

Step 1Pick a real example: the next time you track program budgets, expenses and campaign response rates (this week).

Step 2Fill in [Budget] and [Actuals] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest. Recompute every total yourself.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.7/5 · core task · O*NET work activity: Manage organizational or project budgets..

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Monthly

AI drafts clear messages and talking points.

Show prompt & steps

AI can draft updates, emails and talking points so your message is clear and complete. Relationships and real-time calls are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Topic: [issue to resolve]
Who: [board, staff, colleagues]

Draft talking points, options and asks. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

10-minute exercise: Meeting with colleagues

Step 1Pick a real example: the next time you confer with department heads or staff.

Step 2Fill in [Topic] and [Who] with the real details, then run the prompt.

Step 3Edit it until it sounds like you, then send it yourself. Confirm the rules against the current official source.

Never let AI send messages for you. Read every word, because tone mistakes cost trust.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 3.6/5 · core task · O*NET work activity: Confer with organizational members to accomplish work activities..

Coordinate with the media to disseminate advertising.

Weekly

AI drafts clear messages and talking points.

Show prompt & steps

AI can draft updates, emails and talking points so your message is clear and complete. Relationships and real-time calls are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to coordinate with the media to disseminate advertising.

Stakeholders: [media, parties]
Goal: [describe]

Draft a coordination message. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

10-minute exercise: Stakeholder coordination

Step 1Pick a real example: the next time you coordinate with the media (this week).

Step 2Fill in [Stakeholders] and [Goal] with the real details, then run the prompt.

Step 3Edit it until it sounds like you, then send it yourself.

Never let AI send messages for you. Read every word, because tone mistakes cost trust.

Importance 3.7/5 · core task · O*NET work activity: Coordinate operational activities with external stakeholders..

Train and direct workers engaged in developing and producing advertisements.

Weekly

AI preps the materials; reading the room is you.

Show prompt & steps

AI preps the materials: lesson outlines, quizzes, examples, practice scenarios. Reading the room and coaching people is still you.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to train and direct workers engaged in developing and producing advertisements.

Context: We use Microsoft PowerPoint; the work draws on sales and marketing, communications and media and administration and management.
Topic: [describe]
Employees: [describe]

Plan a program with sessions and evaluation. Include timings, a realistic practice scenario from my work, and a short check for understanding with answers.

10-minute exercise: Employee training program

Step 1Pick a real example: the next time you train and direct workers (this week).

Step 2Fill in [Topic] and [Employees] with the real details, then run the prompt.

Step 3Swap one AI example for a real story from your own work. Real stories are what people remember.

Check that every procedure in the material matches your workplace's actual standards.

Importance 3.9/5 · O*NET work activity: Conduct employee training programs..

Plan and execute advertising policies and strategies for organizations.

Daily

AI lays out options and timelines to react to.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 51% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI can lay out options, timelines and checklists to react to. Fitting it to your people, budget and situation is your call.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to plan and execute advertising policies and strategies for organizations.

Context: We use Microsoft Project and Scheduling software; the work draws on sales and marketing, communications and media and administration and management.
Change: [new policy, goal, procedure]
People affected: [teams, roles]

Draft a rollout plan: steps, owners, communications, training, and how we'll know it's working. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

10-minute exercise: Roll out a policy change

Step 1Pick a real example: the next time you plan and execute advertising policies and strategies (today).

Step 2Fill in [Change] and [People affected] with the real details, then run the prompt.

Step 3Cross out steps that won't work in practice and assign owners for the rest.

AI doesn't know your people, your site or your history. Treat its plan as a starting point to react to.

Importance 4.0/5 · O*NET work activity: Implement organizational process or policy changes.. Also involves: Develop marketing plans or strategies..

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Monthly

AI does the arithmetic and suggests what to look at; the conclusions are yours.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to prepare budgets and submit estimates for program costs as part of campaign plan development.

Context: We use Tableau and Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Program or unit: [describe]
Costs and income: [paste]

Build a budget with assumptions and formulas. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Operating budget

Step 1Pick a real example: the next time you prepare budgets.

Step 2Fill in [Program or unit] and [Costs and income] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest. Recompute every total yourself.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.0/5 · core task · O*NET work activity: Prepare operational budgets..

Prepare and negotiate advertising and sales contracts.

Weekly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to prepare and negotiate advertising and sales contracts.

Context: We use Salesforce software and Oracle Eloqua; the work draws on sales and marketing, communications and media and administration and management.
Deal: [sale, lease, supplier price]
My goals and limits: [target, walk-away]
Their likely position: [describe]

Prepare my opening, concessions to trade, and responses to their arguments. Then role-play the other side.

10-minute exercise: Negotiation prep

Step 1Pick a real example: the next time you prepare and negotiate advertising and sales contracts (this week).

Step 2Fill in [Deal], [My goals and limits] and [Their likely position] with the real details, then run the prompt.

Step 3Decide your walk-away point before the real negotiation. Confirm the rules against the current official source.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 3.6/5 · core task · O*NET work activity: Negotiate sales or lease agreements for products or services.. Also involves: Prepare financial documents, reports, or budgets..

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

Monthly

AI gets you up to speed; confirm findings with records or people.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 51% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI can get you up to speed fast and suggest where to look, but you need to confirm findings against real sources, records or people.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

Context: We use Google Analytics; the work draws on sales and marketing, communications and media and administration and management.
Product: [what it is]
Question: [audience, demand, pricing, safety]

Suggest research methods, survey questions, public data sources, and how to segment the audience. Give sources I can check and say clearly when you're unsure.

10-minute exercise: Market research plan

Step 1Pick a real example: the next time you conduct research on consumer opinions.

Step 2Fill in [Product] and [Question] with the real details, then run the prompt.

Step 3Run one quick method it suggests and see what you learn.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Importance 3.7/5 · core task · O*NET work activity: Conduct market research.. Also involves: Analyze market research data..

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Monthly

AI builds you an answer bank; exceptions and the human touch are yours.

Show prompt & steps

Build a personal answer bank with AI for the questions you get every day. In the moment, the human touch and the judgment about exceptions are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Context: We use Salesforce software and Oracle Eloqua; the work draws on sales and marketing, communications and media and administration and management.
Products: [equipment, systems]
Customer questions: [list]

Write clear advice and recommendations. Keep answers to 2-3 sentences and flag any that depend on the situation.

10-minute exercise: Technical advice answers

Step 1Pick a real example: the next time you provide presentation and product demonstration support. Leave out names and identifying details.

Step 2Fill in [Products] and [Customer questions] with the real details, then run the prompt.

Step 3Save the answers you'd actually use and tweak each one the first time you send it.

Don't paste customers' personal details into AI tools. Describe the situation instead.

Importance 3.7/5 · O*NET work activity: Advise customers on technical or procedural issues..

Contact organizations to explain services and facilities offered.

Monthly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to contact organizations to explain services and facilities offered.

Context: We use Salesforce software and Oracle Eloqua; the work draws on sales and marketing, communications and media and administration and management.
Services: [describe]
Audience: [organizations, district]

Draft a pitch and outreach plan. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Promote services

Step 1Pick a real example: the next time you contact organizations.

Step 2Fill in [Services] and [Audience] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 3.3/5 · core task · O*NET work activity: Promote products, services, or programs..

Attend or participate in conferences, community events, and promotional events related to products or technologies.

A few times a year

AI explains and quizzes you; confirm against official sources.

Show prompt & steps

AI can explain new developments and quiz you. Confirm what you learn against official sources.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to attend or participate in conferences, community events, and promotional events related to products or technologies.

Context: The work draws on sales and marketing, communications and media and administration and management.
Event: [training, conference, professional meeting]
What I want from it: [skills, contacts, answers]

Prepare a primer on the main topics, 5 questions to ask, and a one-page template for notes and actions.

10-minute exercise: Make a meeting or training count

Step 1Pick a real example: the next time you attend or participate in conferences, community events and promotional events.

Step 2Fill in [Event] and [What I want from it] with the real details, then run the prompt.

Step 3Turn one action into something you do the following week.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 3.1/5 · core task · O*NET work activity: Attend training sessions or professional meetings to develop or maintain professional knowledge..

Represent company at trade association meetings to promote products.

A few times a year

AI drafts clear messages and talking points.

Show prompt & steps

AI can draft updates, emails and talking points so your message is clear and complete. Relationships and real-time calls are yours.

Ready-to-use prompt

I work as an advertising / promotions manager. Part of my job is to represent company at trade association meetings to promote products.

Event: [council meeting, function]
Message: [goals]

Draft remarks and key points. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

10-minute exercise: Representing the organization

Step 1Pick a real example: the next time you represent company.

Step 2Fill in [Event] and [Message] with the real details, then run the prompt.

Step 3Edit it until it sounds like you, then send it yourself.

Never let AI send messages for you. Read every word, because tone mistakes cost trust.

Importance 3.3/5 · core task · O*NET work activity: Represent the organization in external relations..

These stay human 6

They need your hands, your presence or your accountable judgment. Lean into them: they get more valuable as routine work is automated.

📏 Measured in this job (O*NET work context): Face-to-face discussions: every day · Contact with others: contact with others most of the time · Impact of decisions: important results · Frequency of decisions: once a week or more but not every day

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Daily

Leading people runs on trust. AI can prep the paperwork around it.

Show prep prompt & steps

Where AI still helps: AI can prep the paperwork around leading: meeting agendas, feedback drafts, rotas, briefings and difficult-conversation rehearsals.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Context: The work draws on sales and marketing, communications and media and administration and management.
Department: [sales, marketing, service]
Goal: [describe]

Help me prepare: the key message in 2 sentences, what good looks like, how people might react and how I'll respond, and one thing I'll check next week.

10-minute exercise: Directing sales or service

Step 1Pick a real example: the next time you coordinate activities of departments (today).

Step 2Fill in [Department] and [Goal] with the real details, then run the prompt.

Step 3Afterward, note one thing people responded to and one thing you'd change.

Importance 4.1/5 · core task · O*NET work activity: Direct sales, marketing, or customer service activities.. Also involves: Direct financial operations.; Direct organizational operations, projects, or services..

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Weekly

Leading people runs on trust. AI can prep the paperwork around it.

Show prep prompt & steps

Where AI still helps: AI can prep the paperwork around leading: meeting agendas, feedback drafts, rotas, briefings and difficult-conversation rehearsals.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Context: The work draws on sales and marketing, communications and media and administration and management.
Who I oversee: [team, suppliers, partners]
What I've noticed: [performance issues or wins]

Help me plan a check-in: the key message, questions to ask, how they might react, and agreed next steps.

10-minute exercise: Performance check-in prep

Step 1Pick a real example: the next time you direct motivate, and monitor the mobilization (this week).

Step 2Fill in [Who I oversee] and [What I've noticed] with the real details, then run the prompt.

Step 3Hold the meeting and note what changed afterward.

Importance 4.0/5 · core task · O*NET work activity: Monitor performance of organizational members or partners.. Also involves: Coordinate special events or programs..

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

Daily

Your accountable call. Use AI as a sounding board beforehand.

Show prep prompt & steps

Where AI still helps: Use AI as a sounding board before you decide. Ask it to argue the other side, list what you might be overlooking, or organize the evidence.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to manage sales team, including setting goals, providing incentives, and evaluating employee performance.

Context: The work draws on sales and marketing, communications and media and administration and management.
Role: [job]
Evidence: [goals, results, examples, no names]

Organize the evidence by goal, draft balanced talking points, and questions to ask the employee. Point out where my evidence is thin.

10-minute exercise: Prepare a performance review

Step 1Pick a real example: the next time you manage sales team (today). Leave out names and identifying details.

Step 2Fill in [Role] and [Evidence] with the real details, then run the prompt.

Step 3Fill the evidence gaps, then decide the rating yourself.

Importance 4.2/5 · O*NET work activity: Evaluate employee performance.. Also involves: Supervise employees..

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Weekly

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Context: The work draws on sales and marketing, communications and media and administration and management.
Setting: [reception, conference, meeting]
Who I want to connect with: [type of person]

Prepare conversation starters and how to move to a next step. Then play the contact. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Relationship-building conversations

Step 1Pick a real example: the next time you identify and develop contacts (this week).

Step 2Fill in [Setting] and [Who I want to connect with] with the real details, then run the prompt.

Step 3Note one personal detail to remember for next time.

Importance 4.0/5 · O*NET work activity: Establish interpersonal business relationships to facilitate work activities..

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Weekly

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Context: The work draws on sales and marketing, communications and media and administration and management.
Setting: [reception, conference, meeting]
Who I want to connect with: [type of person]

Prepare conversation starters and how to move to a next step. Then play the contact. Suggest ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Relationship-building conversations

Step 1Pick a real example: the next time you assemble and communicate with a strong and diverse coalition of organizations (this week).

Step 2Fill in [Setting] and [Who I want to connect with] with the real details, then run the prompt.

Step 3Note one personal detail to remember for next time.

Importance 3.7/5 · O*NET work activity: Establish interpersonal business relationships to facilitate work activities..

Direct and coordinate product research and development.

Monthly

Leading people runs on trust. AI can prep the paperwork around it.

Show prep prompt & steps

Where AI still helps: AI can prep the paperwork around leading: meeting agendas, feedback drafts, rotas, briefings and difficult-conversation rehearsals.

Prep prompt

I work as an advertising / promotions manager. Part of my job is to direct and coordinate product research and development.

Context: The work draws on sales and marketing, communications and media and administration and management.
Project: [research, operations]
Team: [describe]

Help me prepare: the key message in 2 sentences, what good looks like, how people might react and how I'll respond, and one thing I'll check next week.

10-minute exercise: Managing projects

Step 1Pick a real example: the next time you direct and coordinate product research and development.

Step 2Fill in [Project] and [Team] with the real details, then run the prompt.

Step 3Afterward, note one thing people responded to and one thing you'd change.

Importance 3.5/5 · O*NET work activity: Manage operations, research, or logistics projects.. Also involves: Direct organizational operations, projects, or services..

Get the full prompt pack for Advertising and Promotions Managers

Every task, prompt and 10-minute exercise on this page in one PDF, formatted to print or keep on your desktop. Free.

Your next moves

Skills to build

From O*NET's ratings of how important each skill is in this job, matched to which part of the work it supports.

With AI Use these to work with AI

When AI does the first draft, these are the skills you use to brief it and check what comes back.

Critical Thinkingimportance 3.9/5
Used in: Thinking Creatively
Active Listeningimportance 4.1/5
Used in: Communicating with Supervisors, Peers, or Subordinates
Speakingimportance 4.1/5
Used in: Communicating with Supervisors, Peers, or Subordinates
Reading Comprehensionimportance 3.8/5
Used in: Analyzing Data or Information

Where you could move

Related jobs from O*NET with the closest skill profile, favouring ones where more of the work stays human. No step down in preparation.

Marketing Managers20% human-led · Same preparation · $166,790/yr
Skills to build: Operations Analysis, Instructing
Public Relations Specialists13% human-led · Same preparation · $74,750/yr · usually bachelor's degree
Your skills already line up
Management Analysts0% human-led · Same preparation · $101,860/yr · usually bachelor's degree
Skills to build: Operations Analysis, Learning Strategies, Systems Analysis

Getting into this job

O*NET has not surveyed education and training for this occupation yet.

Software in this job

In-demand tools from O*NET. Many now have AI built in, so check what yours can do before adding a new tool.

Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopExtensible markup language XMLFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScript