How a public relations specialist can use AI, task by task

I work as a public relations specialist. Part of my job is to respond to requests for information from the media or designate an appropriate spokesperson or information source.

Context: We use Salesforce software and Social media sites; the work draws on communications and media, sales and marketing and administration and management.
Topic: [flower care, program info]
Audience: [customers, parents]

Write short tips and answers. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a public relations specialist. Part of my job is to write press releases or other media communications to promote clients.

Context: We use Adobe Photoshop and Adobe Creative Cloud software; the work draws on communications and media, sales and marketing and administration and management.
Product or event: [describe]
Channel and audience: [web, social, print]

Write 10 headline and copy options from safe to bold. Give 10 quite different options from safe to bold, then develop the best 2.

I work as a public relations specialist. Part of my job is to confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Context: We use Twitter and Cisco Webex.
Project: [campaign, merchandise feature]
Partners: [sales, bankers, advertising]

Draft a coordination message and plan. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a public relations specialist. Part of my job is to arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Context: We use Microsoft Project and Microsoft Excel; the work draws on communications and media, sales and marketing and administration and management.
Production or event: [describe]
Resources: [crew, equipment, budget]

Plan logistics, schedule and budget. Lay it out as a table with steps, owner, timing and what could go wrong, then list the decisions I still need to make.

I work as a public relations specialist. Part of my job is to confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Context: We use Twitter and Cisco Webex.
Project: [campaign, merchandise feature]
Partners: [sales, bankers, advertising]

Draft a coordination message and plan. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.

I work as a public relations specialist. Part of my job is to prepare or deliver speeches to further public relations objectives.

Context: We use Salesforce software; the work draws on communications and media, sales and marketing and administration and management.
Show or event: [describe]
Audience: [describe]

Write intros, transitions and ad-lib prompts. Keep answers to 2-3 sentences and flag any that depend on the situation.

I work as a public relations specialist. Part of my job is to plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Context: The work draws on communications and media, sales and marketing and administration and management.
Product: [what it is]
Question: [audience, demand, pricing, safety]

Suggest research methods, survey questions, public data sources, and how to segment the audience. Give sources I can check and say clearly when you're unsure.

I work as a public relations specialist. Part of my job is to purchase advertising space or time as required to promote client's product or agenda.

Context: We use Salesforce software and HubSpot software; the work draws on communications and media, sales and marketing and administration and management.
What to promote: [activity, organization]
Audience: [describe]

Draft a promotion message and talking points. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

I work as a public relations specialist. Part of my job is to coordinate public responses to environmental management incidents or conflicts.

Context: We use Twitter and Cisco Webex.
Problem: [disagreement, incident]
Who: [management]

Draft an escalation message. Keep it under 150 words with a clear ask, plus a 2-sentence version for chat.