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How a real estate broker can use AI, task by task

O*NET 41-9021.00: Real Estate BrokersMedian pay $73,220/year (BLS, May 2025)19 tasksJob Zone 4: Considerable preparation

Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. Other duties usually include selling real estate or renting properties and arranging loans.

Your job title Type your own title and every prompt on this page updates to match. Also called: Broker, Broker Associate, Commercial Leasing Broker, Commercial Real Estate Advisor, Commercial Real Estate Broker, Designated Broker, Managing Broker, Real Estate Associate, Real Estate Sales Associate, Realtor.

Where AI fits in this job

AI-ready 38%AI-assist 54%Stays human 8%

Share of the job's tasks, weighted by how important and how frequent each task is (O*NET ratings). 7 AI-ready, 9 AI-assist and 3 human-led tasks out of 19. This measures where AI can help, not whether the job will disappear.

Information & paperwork

Thinking & planning

People & communication

Leading & teaching

Hands-on & physical

Shape of the job: importance of each kind of work activity (O*NET, 1 to 5).

🗓 Start here on Monday

The most frequent, most important tasks where AI can help right away.

Compare a property with similar properties that have recently sold to determine its competitive market price.Crunch the numbers · Weekly
Maintain knowledge of real estate law, local economies, fair housing laws, types of available mortgages, financing options, and government programs.Stay sharp · Weekly
Generate lists of properties for sale, their locations, descriptions, and available financing options, using computers.Look into it · Weekly

💪 Lean into these

Core tasks that stay human. These skills get more valuable as the routine work gets automated.

Supervise agents who handle real estate transactions.Lead people · Weekly
Manage or operate real estate offices, handling associated business details.Lead people · Weekly
Develop, sell, or lease property used for industry or manufacturing.Watch & inspect · A few times a year

Skills to build & where you could move ↓

AI can draft these 7

AI produces a usable first pass. You review it, fix it and own it.

Maintain knowledge of real estate law, local economies, fair housing laws, types of available mortgages, financing options, and government programs.

Weekly

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to maintain knowledge of real estate law, local economies, fair housing laws, types of available mortgages, financing options, and government programs.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Area: [store policies, real estate law, fair housing]
Situations I face: [returns, showings, disclosures]

Explain the rules that apply to each situation and quiz me with realistic scenarios. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Policy and law refresher

Step 1Pick a real example: the next time you maintain knowledge of real estate law, local economies (this week).

Step 2Fill in [Area] and [Situations I face] with the real details, then run the prompt.

Step 3Confirm anything uncertain with your manager or the official rule.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.4/5 · core task · O*NET work activity: Review laws or regulations to maintain professional knowledge..

Generate lists of properties for sale, their locations, descriptions, and available financing options, using computers.

Weekly

AI maps out the topic and options; confirm with real sources.

Show prompt & steps

AI is a fast research assistant. Ask it to map out a topic, compare options or list what to check. Use a tool with web search and ask for its sources.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to generate lists of properties for sale, their locations, descriptions, and available financing options, using computers.

Context: We use RealData REIA and Google Earth Pro; the work draws on sales and marketing, economics and accounting and building and construction.
Property: [address or parcel, type, purpose of research]
What I need: [ownership, zoning, liens, history, availability]

List the records and sources to check for each item, the order to check them, and what to look out for. Give me a summary template for my findings.

10-minute exercise: Property research checklist

Step 1Pick a real example: the next time you generate lists of properties (this week).

Step 2Fill in [Property] and [What I need] with the real details, then run the prompt.

Step 3Pull at least two records it lists and fill in the summary template.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.4/5 · core task · O*NET work activity: Obtain property information..

Monitor fulfillment of purchase contract terms to ensure that they are handled in a timely manner.

Monthly

AI is a tireless first-pass checker.

Show prompt & steps

AI is a tireless proofreader. It catches inconsistencies, missing fields and errors across documents and data, so your review time goes on what matters.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to monitor fulfillment of purchase contract terms to ensure that they are handled in a timely manner.

Context: We use RealData REIA and Intuit QuickBooks; the work draws on sales and marketing, economics and accounting and building and construction.
Transactions: [paste drawer counts, sales, claims]
Expected totals: [records]

Reconcile and flag differences. Make a table: requirement, met / not met / unclear, and the exact evidence.

10-minute exercise: Transaction audit

Step 1Pick a real example: the next time you monitor fulfillment of purchase contract terms.

Step 2Fill in [Transactions] and [Expected totals] with the real details, then run the prompt.

Step 3Do your usual review too, and note what AI caught and what it missed. Confirm the rules against the current official source.

AI can miss things and sound sure about it. Use it to catch extra problems, not as the final check.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 4.2/5 · core task · O*NET work activity: Review accuracy of sales or other transactions..

Maintain awareness of current income tax regulations, local zoning, building and tax laws, and growth possibilities of a property's area.

Monthly

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to maintain awareness of current income tax regulations, local zoning, building and tax laws, and growth possibilities of a property's area.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Area: [store policies, real estate law, fair housing]
Situations I face: [returns, showings, disclosures]

Explain the rules that apply to each situation and quiz me with realistic scenarios. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Policy and law refresher

Step 1Pick a real example: the next time you maintain awareness of current income tax regulations and local.

Step 2Fill in [Area] and [Situations I face] with the real details, then run the prompt.

Step 3Confirm anything uncertain with your manager or the official rule.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 3.5/5 · core task · O*NET work activity: Review laws or regulations to maintain professional knowledge.. Also involves: Monitor market conditions or trends..

Check work completed by loan officers, attorneys, or other professionals to ensure that it is performed properly.

Monthly

AI is a tireless first-pass checker.

Show prompt & steps

AI is a tireless proofreader. It catches inconsistencies, missing fields and errors across documents and data, so your review time goes on what matters.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to check work completed by loan officers, attorneys, or other professionals to ensure that it is performed properly.

Context: We use RealData REIA and Intuit QuickBooks; the work draws on sales and marketing, economics and accounting and building and construction.
Transactions: [paste drawer counts, sales, claims]
Expected totals: [records]

Reconcile and flag differences. Make a table: requirement, met / not met / unclear, and the exact evidence.

10-minute exercise: Transaction audit

Step 1Pick a real example: the next time you check work.

Step 2Fill in [Transactions] and [Expected totals] with the real details, then run the prompt.

Step 3Do your usual review too, and note what AI caught and what it missed. Recompute every total yourself.

AI can miss things and sound sure about it. Use it to catch extra problems, not as the final check.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.8/5 · core task · O*NET work activity: Review accuracy of sales or other transactions..

Arrange for title searches of properties being sold.

Monthly

AI maps out the topic and options; confirm with real sources.

Show prompt & steps

AI is a fast research assistant. Ask it to map out a topic, compare options or list what to check. Use a tool with web search and ask for its sources.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to arrange for title searches of properties being sold.

Context: We use RealData REIA and Google Earth Pro; the work draws on sales and marketing, economics and accounting and building and construction.
Property: [address or parcel, type, purpose of research]
What I need: [ownership, zoning, liens, history, availability]

List the records and sources to check for each item, the order to check them, and what to look out for. Give me a summary template for my findings.

10-minute exercise: Property research checklist

Step 1Pick a real example: the next time you arrange for title searches of properties being sold.

Step 2Fill in [Property] and [What I need] with the real details, then run the prompt.

Step 3Pull at least two records it lists and fill in the summary template.

AI can invent sources and citations. Open every link and confirm it says what the AI claims.

Importance 3.4/5 · core task · O*NET work activity: Obtain property information..

Maintain working knowledge of various factors that determine a farm's capacity to produce, such as agricultural variables and proximity to market centers and transportation facilities.

Yearly or less

AI is a patient tutor for new rules and techniques.

Show prompt & steps

AI is a patient personal tutor. It explains new rules, techniques and technology at your level, quizzes you and builds a study plan.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to maintain working knowledge of various factors that determine a farm's capacity to produce, such as agricultural variables and proximity to market centers and transportation facilities.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Tool or topic: [software, method]
My level: [beginner, intermediate]

Teach me in 5 short lessons with exercises, then quiz me. Use examples from my line of work, quiz me with 5 questions one at a time, and list trustworthy sources.

10-minute exercise: Learn a new tool

Step 1Pick a real example: the next time you maintain working knowledge of various factors.

Step 2Fill in [Tool or topic] and [My level] with the real details, then run the prompt.

Step 3Use the tool on a real task.

AI's knowledge has a cutoff date. For new regulations and standards, always confirm against the official source.

Importance 2.2/5 · O*NET work activity: Maintain current knowledge related to work activities.. Also involves: Compile operational data.; Maintain knowledge of laws or regulations..

AI can help you prep these 9

AI speeds up the prep, drafting or thinking. The core of the task is still yours.

Compare a property with similar properties that have recently sold to determine its competitive market price.

Weekly

AI does the arithmetic and suggests what to look at; the conclusions are yours.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to compare a property with similar properties that have recently sold to determine its competitive market price.

Context: We use RealData REIA and Intuit QuickBooks; the work draws on sales and marketing, economics and accounting and building and construction.
Property: [type, location, features]
Comparables or damage data: [paste]

Build a valuation or damage estimate with adjustments and formulas. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Valuation worksheet

Step 1Pick a real example: the next time you compare a property (this week).

Step 2Fill in [Property] and [Comparables or damage data] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest. Recompute every total yourself.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.5/5 · core task · O*NET work activity: Appraise property values..

Sell, for a fee, real estate owned by others.

Monthly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to sell, for a fee, real estate owned by others.

Context: We use Real Estate Assistant REA and Salesforce software; the work draws on sales and marketing, economics and accounting and building and construction.
Property and client: [describe]
Transaction: [listing, closing]

Prepare talking points and checklist. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Real estate client prep

Step 1Pick a real example: the next time you sell for a fee, real estate owned.

Step 2Fill in [Property and client] and [Transaction] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 4.6/5 · core task · O*NET work activity: Contract real estate to clients..

Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details and during the closing of sales.

Monthly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to act as an intermediary in negotiations between buyers and sellers over property prices and settlement details and during the closing of sales.

Context: We use Salesforce software and Real Estate Assistant REA; the work draws on sales and marketing, economics and accounting and building and construction.
Deal: [contract, trade]
Target: [price]

Prepare and role-play. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Price negotiation

Step 1Pick a real example: the next time you act as an intermediary in negotiations between buyers.

Step 2Fill in [Deal] and [Target] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 4.4/5 · core task · O*NET work activity: Negotiate prices or other sales terms..

Obtain agreements from property owners to place properties for sale with real estate firms.

Monthly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to obtain agreements from property owners to place properties for sale with real estate firms.

Context: We use Real Estate Assistant REA and Salesforce software.
What I'm offering: [agreements: what it is, price, key benefits]
Who I'm talking to: [customers: what they care about]

Give me a 30-second pitch in plain language, the 5 objections I'm most likely to hear with honest responses, and 3 questions to understand what they really need. Then role-play the customer so I can practice.

10-minute exercise: Role-play: agreements

Step 1Pick a real conversation coming up where you obtain agreements.

Step 2Fill in [What I'm offering] and [Who I'm talking to], then do the role-play and ask AI to be a tough customer.

Step 3Ask it for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 4.6/5 · core task · O*NET work activity: Prepare sales or other contracts..

Rent properties or manage rental properties.

Weekly

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to rent properties or manage rental properties.

Context: We use Real Estate Assistant REA and Salesforce software; the work draws on sales and marketing, economics and accounting and building and construction.
Property and client: [describe]
Transaction: [listing, closing]

Prepare talking points and checklist. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Real estate client prep

Step 1Pick a real example: the next time you rent properties (this week).

Step 2Fill in [Property and client] and [Transaction] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

Importance 4.2/5 · core task · O*NET work activity: Contract real estate to clients..

Appraise property values, assessing income potential when relevant.

Monthly

AI does the arithmetic and suggests what to look at; the conclusions are yours.

📊 Real AI use (Anthropic Economic Index, Apr 2026 to May 2026): AI completed the task directly in 63% of those conversations; the rest were back-and-forth with the person.

Show prompt & steps

AI can do the arithmetic, build the spreadsheet formula and suggest what to look at. Deciding what the numbers mean for your situation is still you.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to appraise property values, assessing income potential when relevant.

Context: We use RealData REIA and Intuit QuickBooks; the work draws on sales and marketing, economics and accounting and building and construction.
Property: [type, location, features]
Comparables or damage data: [paste]

Build a valuation or damage estimate with adjustments and formulas. Show your working step by step and give spreadsheet formulas so I can reproduce the numbers.

10-minute exercise: Valuation worksheet

Step 1Pick a real example: the next time you appraise property values.

Step 2Fill in [Property] and [Comparables or damage data] with the real details, then run the prompt.

Step 3Recompute the most important number yourself before you trust the rest.

AI makes arithmetic mistakes. Recompute anything that matters with a spreadsheet formula.

Importance 3.7/5 · core task · O*NET work activity: Appraise property values..

Give buyers virtual tours of properties in which they are interested, using computers.

Monthly

AI generates options and references; taste and the final call are yours.

Show prompt & steps

Use AI to generate lots of options, references and rough mock-ups fast. The craft, the taste and the final call are what make it yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to give buyers virtual tours of properties in which they are interested, using computers.

Context: We use Adobe Photoshop and Facebook; the work draws on sales and marketing, economics and accounting and building and construction.
Data or object: [climate data, 3D model]
Audience: [describe]

Suggest chart or visual types and design tips. Give 10 quite different options from safe to bold, then develop the best 2.

10-minute exercise: Visualization

Step 1Pick a real example: the next time you give buyers virtual tours of properties.

Step 2Fill in [Data or object] and [Audience] with the real details, then run the prompt.

Step 3Pick the idea that sparks something and develop it yourself for 5 minutes.

Check the usage rules for AI images and text in your field, and make sure the final work is original.

Importance 3.4/5 · core task · O*NET work activity: Create images or other visual displays.. Also involves: Enter information into databases or software programs..

Review property details to ensure that environmental regulations are met.

A few times a year

AI pre-checks against the rules; the sign-off stays with you.

Show prompt & steps

Use AI as a first-pass checker against a list of rules or standards. The final judgment and sign-off stay with you.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to review property details to ensure that environmental regulations are met.

Context: We use RealData REIA and Intuit QuickBooks; the work draws on sales and marketing, economics and accounting and building and construction.
Site or activity: [describe]
Laws: [relevant regulations]

Make a compliance checklist and violation response steps. Make a table: requirement, met / not met / unclear, and the exact evidence.

10-minute exercise: Environmental law compliance

Step 1Pick a real example: the next time you review property details.

Step 2Fill in [Site or activity] and [Laws] with the real details, then run the prompt.

Step 3Do your usual review too, and note what AI caught and what it missed. Confirm the rules against the current official source.

AI can miss things and sound sure about it. Use it to catch extra problems, not as the final check.

Rules and regulations vary by place and change often. Confirm against the official source before relying on anything.

Importance 3.6/5 · core task · O*NET work activity: Assess compliance with environmental laws..

Arrange for financing of property purchases.

A few times a year

AI builds you an answer bank; exceptions and the human touch are yours.

Show prompt & steps

Build a personal answer bank with AI for the questions you get every day. In the moment, the human touch and the judgment about exceptions are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to arrange for financing of property purchases.

Context: We use Salesforce software and Real Estate Assistant REA; the work draws on sales and marketing, economics and accounting and building and construction.
Client needs: [legal, financial, counseling]
Local resources: [list what you know]

Write plain explanations of how to get each kind of help. Keep answers to 2-3 sentences and flag any that depend on the situation.

10-minute exercise: Resource guide

Step 1Pick a real example: the next time you arrange for financing of property purchases.

Step 2Fill in [Client needs] and [Local resources] with the real details, then run the prompt.

Step 3Save the answers you'd actually use and tweak each one the first time you send it.

Don't paste customers' personal details into AI tools. Describe the situation instead.

Double-check every number. AI can make arithmetic and rounding mistakes.

Importance 3.6/5 · core task · O*NET work activity: Help clients get needed services or resources..

These stay human 3

They need your hands, your presence or your accountable judgment. Lean into them: they get more valuable as routine work is automated.

📏 Measured in this job (O*NET work context): Contact with others: constant contact with others · Dealing with the public: extremely important · Face-to-face discussions: once a week or more but not every day · Frequency of decisions: once a week or more but not every day

Supervise agents who handle real estate transactions.

Weekly

Leading people runs on trust. AI can prep the paperwork around it.

Show prep prompt & steps

Where AI still helps: AI can prep the paperwork around leading: meeting agendas, feedback drafts, rotas, briefings and difficult-conversation rehearsals.

Prep prompt

I work as a real estate broker. Part of my job is to supervise agents who handle real estate transactions.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Team: [sales, cashiers]
Issue or goal: [targets, accuracy]

Help me prepare: the key message in 2 sentences, what good looks like, how people might react and how I'll respond, and one thing I'll check next week.

10-minute exercise: Supervising sales staff

Step 1Pick a real example: the next time you supervise agents who handle real estate transactions (this week).

Step 2Fill in [Team] and [Issue or goal] with the real details, then run the prompt.

Step 3Afterward, note one thing people responded to and one thing you'd change.

Importance 3.6/5 · O*NET work activity: Supervise sales or support personnel..

Manage or operate real estate offices, handling associated business details.

Weekly

Leading people runs on trust. AI can prep the paperwork around it.

Show prep prompt & steps

Where AI still helps: AI can prep the paperwork around leading: meeting agendas, feedback drafts, rotas, briefings and difficult-conversation rehearsals.

Prep prompt

I work as a real estate broker. Part of my job is to manage or operate real estate offices, handling associated business details.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Process: [recall, regulatory samples]
Team: [describe]

Plan coordination and checkpoints. Give me the key message in 2 sentences, how people might react, and how to respond to each.

10-minute exercise: Overseeing business processes

Step 1Pick a real example: the next time you manage or operate real estate offices (this week).

Step 2Fill in [Process] and [Team] with the real details, then run the prompt.

Step 3Afterward, note one thing people responded to and one thing you'd change.

Importance 4.0/5 · O*NET work activity: Oversee business processes..

Develop, sell, or lease property used for industry or manufacturing.

A few times a year

Needs your eyes on site. AI can build the checklist and the report.

Show prep prompt & steps

Where AI still helps: AI can build your inspection checklists, explain standards and turn your notes and photos into clean reports.

Prep prompt

I work as a real estate broker. Part of my job is to develop, sell, or lease property used for industry or manufacturing.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
Site: [roof, land]
Technology: [solar, wind]

Make a site assessment checklist. Group it by area, say what 'good' and 'bad' look like for each item, and add a short template for writing up what I find.

10-minute exercise: Site suitability check

Step 1Pick a real example: the next time you develop, sell or lease property used for industry.

Step 2Fill in [Site] and [Technology] with the real details, then run the prompt.

Step 3Take it with you next time, tick it alongside your usual routine, and add anything it missed.

Importance 3.8/5 · O*NET work activity: Assess locations for potential green technology installations.. Also involves: Sell products or services..

Get the full prompt pack for Real Estate Brokers

Every task, prompt and 10-minute exercise on this page in one PDF, formatted to print or keep on your desktop. Free.

Your next moves

Skills to build

From O*NET's ratings of how important each skill is in this job, matched to which part of the work it supports.

Stays human Deepen these

They power the human-led work, which is the part of the job AI can't take over.

Instructingimportance 2.5/5
Used in: Guiding, Directing, and Motivating Subordinates
Judgment and Decision Makingimportance 3.5/5
Used in: Estimating the Quantifiable Characteristics of Products, Events, or Information

With AI Use these to work with AI

When AI does the first draft, these are the skills you use to brief it and check what comes back.

Reading Comprehensionimportance 4.0/5
Used in: Updating and Using Relevant Knowledge
Active Listeningimportance 4.0/5
Used in: Updating and Using Relevant Knowledge
Monitoringimportance 3.0/5
Used in: Judging the Qualities of Objects, Services, or People
Critical Thinkingimportance 3.9/5
Used in: Getting Information

Where you could move

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Your skills already line up
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Skills to build: Management of Personnel Resources, Systems Analysis, Systems Evaluation

New tasks appearing in this job

O*NET has started tracking 2 new or updated tasks here: 0 AI-ready, 1 AI-assist, 1 stays human. They have no worker ratings yet, so they aren't counted in the bar above.

Negotiate lease terms and renewals for the client.

New in O*NET

AI preps talking points and practice; the relationship is yours.

Show prompt & steps

AI preps you: talking points, objection handling, tailored outreach and negotiation scenarios. The relationship and reading the room are yours.

Ready-to-use prompt

I work as a real estate broker. Part of my job is to negotiate lease terms and renewals for the client.

Context: We use Salesforce software and Real Estate Assistant REA; the work draws on sales and marketing, economics and accounting and building and construction.
Deal: [contract, trade]
Target: [price]

Prepare and role-play. Keep claims honest, list likely objections with responses, and role-play the other side so I can practice.

10-minute exercise: Price negotiation

Step 1Pick a real example: the next time you negotiate lease terms and renewals. Leave out names and identifying details.

Step 2Fill in [Deal] and [Target] with the real details, then run the prompt.

Step 3Ask for feedback on your answers and write down your best line for the real conversation.

Make sure every claim AI writes about your product is true and allowed. Over-promising is on you.

New O*NET task (08/2026). O*NET hasn't linked it to work activities yet, so its label comes from similar tasks, such as “Negotiate the sale, lease, or development of property and complete or review appropriate documents and forms.” (Property, Real Estate, and Community Association Managers), and was checked by hand. O*NET work activity: Negotiate prices or other sales terms.. Also involves: Negotiate sales or lease agreements for products or services.; Negotiate contracts with clients or service providers..

Tour homes with tenants or buyers.

New in O*NET

Human connection. Use AI only before and after, to prepare.

Show prep prompt & steps

Where AI still helps: Use AI before and after, not during. Prepare talking points, practise a hard conversation, or turn your notes into a follow-up.

Prep prompt

I work as a real estate broker. Part of my job is to tour homes with tenants or buyers.

Context: The work draws on sales and marketing, economics and accounting and building and construction.
I have a conversation coming up with tenants: [describe it without names or private details]

Help me prepare: what the tenant may be feeling, 3 ways to open, phrases to avoid, and how to handle it if things get tense. Then play the other person so I can practice.

10-minute exercise: Rehearse: homes

Step 1Pick a real upcoming moment where you tour homes.

Step 2Describe it in [describe it] without names, then practise against the role-play tenant.

Step 3After the real conversation, write down what worked so you can reuse it.

New O*NET task (08/2026). O*NET hasn't linked it to work activities yet, so it was labelled by hand.

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