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O*NET detailed work activityImplement advertising or marketing initiatives
AI-assistPlan & schedule
4 jobs11 tasks
AI can lay out options, timelines and checklists to react to. Fitting it to your people, budget and situation is your call.
Part of Implement procedures or processes, under the O*NET work activity group Making Decisions and Solving Problems. Individual tasks below can carry a different label when their own wording calls for it (0 AI-ready, 11 AI-assist, 0 stays human).
Tasks built on this activity
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Create content strategies for digital media.
- Execute or manage social media campaigns to inform search marketing tactics.
- Staple or tack advertising posters onto fences, walls, billboards, or poles.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Develop and implement marketing plans for home pages, including print advertising or advertisement rotation.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Execute and manage communications with digital journalists or bloggers.
Tasks where it is part of the work
- Participate in the development or implementation of online marketing strategy.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Perform administrative duties, such as fundraising, public relations, budgeting, and supervision of zoo staff.