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O*NET detailed work activityCreate marketing materials
AI-readyCreate & design
5 jobs13 tasks
AI is a brainstorming partner and first-draft machine for copy, concepts and variations. Your taste and judgment pick the winner.
Part of Develop marketing or promotional materials, under the O*NET work activity group Thinking Creatively. Individual tasks below can carry a different label when their own wording calls for it (9 AI-ready, 4 AI-assist, 0 stays human).
Tasks built on this activity
- Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Determine location for product listings to maximize exposure to online traffic.
- Design or produce materials such as posters, Web sites, or newsletters to promote, market, or advertise fundraising events.
- Create marketing or outreach media, such as brochures or Web sites, to communicate sustainability issues, procedures, or objectives.
- Write speeches, press releases, or other promotional materials to increase awareness of the causes, missions, or goals of organizations seeking funds.
- Design customer interface of online storefront, using web programming or e-commerce software.
- Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
- Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run.
Tasks where it is part of the work
- Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Promote conference, convention and trades show services by performing tasks such as meeting with professional and trade associations, and producing brochures and other publications.
- Devise, select, or purchase domain name and web address.
- Design and implement efforts to publicize events and promote sponsorships.