Home › Work activities › Analyze website or related online data to track trends or usage
O*NET detailed work activityAnalyze website or related online data to track trends or usage
AI-readyCrunch the numbers
3 jobs7 tasks
Paste a spreadsheet or table and ask AI to find trends, outliers and totals, or to write the formula you need. It's like having an analyst on call.
Part of Analyze market or industry conditions, under the O*NET work activity group Analyzing Data or Information. Individual tasks below can carry a different label when their own wording calls for it (6 AI-ready, 0 AI-assist, 1 stays human).
Tasks built on this activity
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Track, compile, and analyze Web site usage data.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Perform user testing or usage analyses to determine Web sites' effectiveness or usability.